To Powerfully Reinforce The Hard Rock Brand

Principal Investigator:
Mia Kruysman

Co-PIs:
Brianna Pysniak, Lombeh Baindu Muana, Makeila Rodriguez

Faculty Advisor:
Min-chung Han

Abstract:
Explore Expanse, is our innovative marketing agency, with a plan of presenting a strategic partnership proposal to amplify The HardRock Hotels brand. We are focused on expanding brand reach and enhancing customer engagement, Explore Expanse offers a dynamic approach that combines creativity and data-driven insights. The HardRock Hotels have been around for many years and has a very public presence. Our goal is to powerfully reinforce their brand, especially through community engagement. We plan to foster partnerships with local artists, musicians, and cultural institutions to show case regional talent and immerse guest in the local and music art scene, thereby creating authentic connections with the community. Not only that, but we also plan to partner with influencers or celebrities who align with the brand's image by collaborating with travel agencies, event organizers, and other relevant partners to extend the reach. We will utilize social media, influencers, and online platforms to amplify the campaigns and target appealing content that showcases the luxury and unique experiences offered by HardRock Hotels. We will have exclusive events or pop-ups that bring the HardRock experience to life.