Tiktok’s success in the U.S.
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Kanghui Jiang
CoPIs:
Yuqian, Jingying Li, Zeyuan Wang
College:
College of Business and Public Management
Major:
Finance
Faculty Research Advisor(s):
Bo Wang
Abstract:
This research paper explores the extraordinary success of TikTok, a social media platform that has reshaped the app landscape in recent years. By conducting an in-depth analysis, we aim to unravel the underlying factors that propelled TikTok to the zenith of market dominance. The study employs a multi-faceted approach, combining insights from user behavior, content creation dynamics, algorithmic strategies, and cultural relevance. Through a comprehensive examination of TikTok's unique features, engaging interface, and its algorithm-driven content recommendation system, we uncover the intricacies that have contributed to the app's runaway success. Furthermore, the paper delves into the socio-cultural phenomena that have played a pivotal role in TikTok's widespread adoption, emphasizing the platform's ability to resonate with diverse global audiences. As we dissect the secrets behind TikTok's meteoric rise, this research provides valuable insights for understanding the dynamics of contemporary app success and sheds light on the potential implications for the future of digital entertainment and social media.