Apple Battery Scandal
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Edu Casanova
CoPIs:
Chen Ziri, Naydelin Benitez Ventura, Peniel-Reginald Atkins
College:
College of Business and Public Management
Major:
Global Business
Faculty Research Advisor(s):
Dawn Adams-Harmon
Abstract:
The Apple battery scandal, known as "Batterygate," rocked consumers' trust back in 2017. It turned out that Apple had intentionally slowed down older iPhone models through sneaky software updates, a fact they hadn't shared with users. This discovery led to a wave of questions about Apple's ethics and sparked legal investigations. The scandal revolves around three main points: Apple's secretive slowing down of device performance, the damage caused by their lack of transparency, and the aftermath of public outrage that pushed Apple to offer discounted battery replacements and software updates. Despite these actions, doubts remained about whether Apple had done enough to repair its reputation. The core issue here is about trust and transparency. Even if Apple didn't technically break any laws, their actions clearly clashed with basic principles of honesty and fairness. Batterygate serves as a wake-up call for the tech industry, reminding companies like Apple of the importance of being transparent, accountable, and putting consumers first. As one of the biggest players in the tech world, Apple's response to Batterygate highlights the need for ethical leadership and a commitment to integrity. Moving forward, companies must learn from this scandal and prioritize ethics in their business practices, recognizing that consumer trust is not something to be taken lightly.