Kean Friendly

Principal Investigator:
Jordon Brady

Co-PIs:
Juan Quiasua, Seth Krupa, Shams Meher, Miguel Lima

Faculty Advisor:
Min-chung Han

Abstract:
Carrying your own reusable hand towel is a great sustainable practice that reduces negative environmental impact by minimizing paper towel consumption. Keeping a reusable hand towel can effectively reduce waste generation and increase natural resources. This reduces deforestation and landfill waste. The production of paper towels requires cutting down trees and they end up filling up landfills and creating unnecessary waste. With the addition of a reusable towel or a handkerchief it can reduce the use of paper towels dramatically and increase sustainability. They may not be cost effective in the beginning, but overtime it will pay off as an environmentally beneficial investment. The benefits of a hand towel is that it is more absorbent and better for personal hygiene. We are going to use social media platforms and target Kean students for this campaign. Our plan to raise awareness would be to carry our own towels and assess how many trees we saved for a week.