Elevating Spirit Airlines, Elevating Your Experience

Principal Investigator:
Brianna Anderson

Co-PIs:
Mariama Berete, Princess Small

Faculty Advisor:
Min-chung Han

Abstract:
Spirit Airlines, a primary airline competitor is known for its affordable flights, however its brand faces negative perceptions in its company. Spirit Airlines lacks digital presence and has a difficult time promoting their brand to the corporate business audience. The goal of Skyhigh Innovators Marketing Agency is to improve Spirit Airlines pricing transparency, customer engagement on social media platforms and customer communication to improve its reputation as a whole. Skyhigh Innovators plans to elevate Spirit Airlines customer experience by enhancing and clearly communicating promotions and deals on the Spirit Airlines website while continuing to be the preferred budget-friendly airline. For example, registering for Spirit's Loyalty Benefits program allows for discounts on luggage, complimentary beverages and snacks, as well as rewards to use on future flights. This communication includes text messages, emails, and digital advertising. Our agency plans to showcase the mission and values of Spirit Airlines and seeks to emphasize its positive "spirit." By implementing services and offerings, Spirit can attract more clientele and diversify their flights. Our mission is to also generate collaborations with Spirit Airlines and charitable foundations where a percentage of proceeds from ticket sales will be donated.