Thrive Forward: Elevating Digital Success with Hopper

Principal Investigator:
Bernice Torres Santamaria

Co-PIs:
Daliza Urena Clime, Colasia Welch, Lizbeth Hernandez, Emely Murillo

Faculty Advisor:
Min-chung Han

Abstract:
Our company, Thrive Digital Agency, works to promote brand success in the world of digital media by encouraging interaction, generating conversation, and promoting long-term growth. In a time of digital connectedness and constantly changing consumer behavior, developing a strong marketing plan is essential for businesses hoping to succeed in competitive markets. This report offers a thorough marketing plan designed specifically for "Hopper," a modern company looking to improve its brand awareness and connect to a target market of female college students ages ranging from 19-25. Acknowledging the enormous impact of social media sites, especially TikTok, our approach places a high priority on utilizing these avenues to significantly raise brand recognition and encourage deep engagement. Hopper wants to create a strong online presence, drive long-term growth, and develop a devoted following of customers through community development, targeted advertising campaigns, and strategic content creation. This report provides practical strategies and insights to help Hopper achieve long-term success in a dynamic market.