Party Rockerz: Hilton

Principal Investigator:
Aaliyah Vick

Co-PIs:
Ingrid Trejo, Taha Johnson, Joselyan Arce

Faculty Advisor:
Min-chung Han

Abstract:
Tru by Hilton Hotel in Miami stands as an optimal haven for college students during the vibrant season of Spring Break, offering a strategic location that caters to both convenience and exploration. Situated in close proximity to the airport and a brisk 15-minute drive from the sun-kissed shores of Miami Beach, Tru Hilton not only promises accessibility to popular destinations but also positions itself as an ideal base for students seeking to immerse themselves in the dynamic pulse of downtown Miami. This highlights the unparalleled advantage of Tru Hilton's proximity to downtown Miami, renowned for its diverse array of shopping venues and culinary delights, ensuring that college students can seamlessly transition from beachfront revelry to urban exploration. With its contemporary amenities, budget-conscious options, and strategic location near downtown Miami, Tru Hilton Hotel emerges as the quintessential accommodation choice for college students, facilitating an unforgettable Spring Break experience filled with adventure, discovery, and lasting memories.We plan on utilizing social media such as Instagram and TikTok to promote this brand. We also plan on running ads though out those platforms as well since this are mainly used by college students. This’ll help to promote different deals and opportunities at Tru.